Mark Hayes is going to show how participants can develop and refine their own content marketing plan and generate content that will get them noticed, increasing traffic to their site as well as the number of people sharing it. He will also cover on how they can market that content, as well as look at the analytics to see what is working and what is not in order to optimize content for the target audience.
Presenter: Arran Birchenough
With his years of experience within Getty Images, Arran presents tips on content marketing with better visuals, mobile visual content, the different licensing models for images, music, and video. He discusses why using visuals in your marketing makes sense.
Video is becoming one of the most powerful sales tool for any size business. It’s a great way to build brand awareness, build relationships and the ultimate goal – sales. We will offer participants a run down of the different free and paid for services to get started. We will also share useful tips in planning, executing and promoting live and produced online video.