How to Build and Operate a Content Marketing Machine

Presenter: Mark Hayes

Mark Hayes is going to show how participants can develop and refine their own content marketing plan and generate content that will get them noticed, increasing traffic to their site as well as the number of people sharing it. He will also cover on how they can market that content, as well as look at the analytics to see what is working and what is not in order to optimize content for the target audience.

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