Mapping out a Mobile Strategy for the New Consumer Journey
Presenter: Arthur Policarpio

Traditionally, marketers have used the path of purchase funnel to outline the consumer journey starting from awareness to consideration to purchase to loyalty.

Yet that model implies that the customer journey is linear. In reality, the typical consumer journey today is more complex and involves more online and offline touchpoints.

Before making a purchase, consumers would have already searched for your product in search engines, read user reviews on blogs and turned to social media for peer recommendations.

Their mobile phones are the only device they carry with them 24/7 as they move from stage to stage.

In this webinar, Arthur will discuss the different ways mobile technology has changed consumer behavior and recommend strategies on how to use mobile to adapt to it.

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